How We Use ChatGPT in Our Web Design Process (50 Prompts We Actually Use)

Introduction

Most articles about ChatGPT and design are written by people who have never designed a website for a paying client.

We have. Ideapeel is a web design and development agency. We build websites for real businesses, on real deadlines, with real client feedback. So when we talk about ChatGPT, we're not guessing. We're telling you exactly how our team uses it, every single day.

ChatGPT does not design our websites. Our designers do. But ChatGPT removes a lot of the slow, repetitive work that used to eat up our time: research, first drafts, structure, and SEO groundwork. That means our designers spend more time on the part that actually matters: solving problems for the client.

This guide walks through our real workflow, step by step, from the first client call to the final Webflow build. Along the way, we share the exact prompts we use. Copy them. Change them. Make them yours.

Why We Use ChatGPT in the Design Process

Quick answer: We use ChatGPT to speed up research, organize client information, draft UX copy, plan site structure, and support SEO. It does not make design decisions. The final design, brand direction, and user experience always come from our human designers.

Before ChatGPT, a lot of hours went into things that had nothing to do with creativity. Reading through a client's old website. Searching for competitor examples. Writing a first draft of a sitemap. Formatting meta descriptions.

Now, ChatGPT handles the first pass of that work. Our team reviews it, fixes it, and builds on it. Nothing goes live without a human checking it first.

This is the difference between using AI to think for you, and using AI to think faster with you. We do the second one.

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Before We Open Figma

Every project starts with research, not design. Rushing into wireframes without understanding the client leads to rework later. ChatGPT helps us move through this stage faster.

1. Understanding the Client

We start by asking ChatGPT to summarize the client's business, audience, and goals based on the information we've collected from the discovery call and their existing materials.

Prompt: "Act as a UX strategist. Based on this business summary [paste notes], identify the target audience, their biggest problems, and three website goals this business should prioritize."

2. Competitor Analysis

Instead of manually opening ten competitor websites, we ask ChatGPT to organize what it finds into patterns we can actually use.

Prompt: "Compare these three competitor websites [paste URLs or notes]. List common page sections, tone of voice, and any gaps we could fill better."

3. Building Personas

Prompt: "Create two user personas for a [industry] business. Include goals, frustrations, and what would make them trust a new website."

4. Finding User Pain Points

Prompt: "List the top 8 questions or concerns a first-time visitor to a [industry] website would have before contacting the business."

During UX Design

Once research is done, we move into structure: how the site is organized and how a visitor moves through it.

5. Sitemap Planning

Prompt: "Suggest a sitemap for a [industry] website with these goals: [list goals]. Include primary navigation and any secondary pages."

6. Mapping User Flows

Prompt: "Outline the ideal user flow from homepage to contact form for a visitor who is comparing three service providers."

7. Drafting UX Copy

Prompt: "Write three homepage hero headline options for a [industry] business. Keep each under 10 words and focused on the customer's main problem."

8. Writing CTAs

Prompt: "Suggest 10 call-to-action phrases for a [industry] website, ranging from low-commitment to high-commitment."

Every line ChatGPT produces here is a starting point. Our copywriters and designers rewrite it to match the client's actual voice.

During UI Design

This is where human judgment matters most. ChatGPT cannot see color, hierarchy, or visual balance. But it can still support the thinking behind the design.

9. Color Direction

Prompt: "Suggest a color palette direction for a [industry] brand that wants to feel [trustworthy/bold/modern]. Explain the reasoning, not just hex codes."

10. Component Naming

Prompt: "Suggest clear, consistent naming conventions for these UI components: [list components] for a Figma design system."

11. Accessibility Checks

Prompt: "Review this list of UI text for accessibility issues, including unclear link text and missing context for screen readers: [paste content]."

12. Design System Structure

Prompt: "Outline a basic design system structure for a small business website, including typography, spacing, and component categories."

Every visual decision, the final palette, layout, and hierarchy, is made by our designers in Figma. ChatGPT only shortens the thinking time before we get there.

During Development

Once the design is approved, ChatGPT supports the Webflow build, mostly around content, SEO, and structure.

13. CMS Planning

Prompt: "Suggest a Webflow CMS collection structure for a blog with categories, authors, and related posts."

14. Meta Descriptions

Prompt: "Write three meta description options (under 155 characters) for a page about [topic], including the keyword [keyword]."

15. Schema Suggestions

Prompt: "What schema markup would help this page rank for [keyword]? List the schema types and key fields."

16. SEO Content Structure

Prompt: "Suggest an SEO-friendly heading structure (H1–H3) for a page targeting the keyword [keyword], based on this outline: [paste outline]."

Developers still review every line before it goes live. AI-suggested schema and metadata are checked against the client's actual content, not just what looks correct. [[question-block]]

50 ChatGPT Prompts We Actually Use

The right prompt can make research, UX planning, website copy, SEO, Webflow development, and client communication much faster.

But a useful prompt should do more than ask for an answer. It should give enough context to produce something practical, specific, and ready to improve.

Below are 50 ChatGPT prompts we actually use, organized by task. You can copy, customize, and use them for website projects, marketing campaigns, SEO workflows, and content planning.

Research Prompts

Good website decisions start with good research. These prompts help you understand a business, its audience, competitors, and customer expectations.

1. Understand a Business

Summarize this business, including what it offers, who it serves, its main value proposition, positioning, and primary competitors.

2. Research Industry Trends

What are the top 5 trends in [industry] website design in 2026? Explain what is changing, why it matters, and how businesses can apply each trend.

3. Understand Customer Expectations

What do customers in [industry] expect to see on a homepage before they decide to learn more, request a quote, book a call, or make a purchase?

4. Compare Competitor Websites

Compare these two competitor websites. Identify what each website does better across messaging, UX, visual design, content, SEO, trust, and conversion.

5. Find Customer Objections

What questions, concerns, or objections might a potential customer have before booking a call with this company? Group them by trust, price, process, results, and risk.

UX Prompts

UX research and planning help determine how visitors move through a website and find the information they need.

6. Create a Website Sitemap

Suggest a sitemap for a [industry] website with these main goals: [goal 1], [goal 2], and [goal 3]. Explain the purpose of each page and how the pages should connect.

7. Map the User Journey

Map the ideal user journey from the first landing page visit to [signup/demo/purchase/contact]. Identify the information and actions users need at each stage.

8. Find Common UX Problems

List the most common UX mistakes on [industry] websites. For each mistake, explain why it hurts the user experience and how to fix it.

9. Improve Website Navigation

Suggest clear navigation labels for this website. Use language that visitors immediately understand and avoid clever, vague, or unnecessary labels.

10. Plan Above-the-Fold Content

What information should appear above the fold on a [service/product] page? Prioritize the value proposition, audience, proof, primary CTA, and information needed to encourage users to continue.

UI Design Prompts

Use these prompts to develop a consistent visual direction and stronger interface design.

11. Choose a Color Direction

Suggest a color direction for a brand that wants to feel [modern/trustworthy/premium/creative/professional]. Explain the role of the primary, secondary, accent, background, and text colors.

12. Choose a Font Pairing

Recommend 3 font pairings for a [industry] website. Explain how each combination affects readability, personality, hierarchy, and brand perception.

13. Create Design System Rules

Suggest practical spacing, typography, sizing, grid, container, and component rules for a consistent website design system.

14. Check Accessibility

Review this button and link copy for accessibility. Identify unclear wording, poor context, or potential usability issues and suggest better alternatives.

15. Name Figma Components

Suggest a scalable naming convention for these Figma components. Keep the names clear, consistent, reusable, and easy for designers and developers to understand.

Copywriting Prompts

Strong website copy makes the value proposition clear before asking visitors to take action.

16. Write Hero Headlines

Write 3 homepage hero headlines for a [industry] business. Keep each under 10 words. Make the value proposition specific and easy to understand.

17. Write an About Section

Write a short About section for this company. Explain who they are, what they do, who they help, and why customers should trust them. Use a warm and professional tone.

18. Create FAQ Questions and Answers

Write 5 useful FAQ questions and concise answers for a [industry] service page. Focus on real customer concerns and use natural questions people might search for.

19. Create CTA Options

Write 10 CTA button options for this page, starting with low-commitment actions and progressing toward higher-commitment actions. Match each CTA to the user's likely intent.

20. Simplify Website Copy

Rewrite this paragraph using shorter sentences, clearer language, and fewer unnecessary words. Keep the original meaning and make it easy to scan.

SEO Prompts

These prompts can help with keyword targeting, content structure, internal linking, metadata, and structured data.

21. Create an SEO Heading Structure

Suggest an SEO-friendly heading structure for a page targeting [primary keyword]. Create one clear H1, relevant H2s, and supporting H3s based on search intent.

22. Write Meta Descriptions

Write 3 meta description options for this page. Keep each concise, naturally include the primary keyword, communicate the page's value, and encourage qualified clicks.

23. Find Related Keywords

Suggest 10 closely related keywords and search terms for [topic]. Group them by informational, commercial, navigational, and transactional intent where relevant.

24. Find Internal Linking Opportunities

Identify internal linking opportunities that would strengthen this page's topical relevance. Suggest the source page, destination page, suggested anchor text, and reason for the link.

25. Recommend Schema Markup

What structured data and schema markup types are appropriate for a [page type] page? Explain what information should be included and when each type should be used.

Webflow Prompts

These prompts are useful when planning Webflow CMS structures, responsive layouts, filtering systems, and website launches.

26. Plan a Webflow CMS Structure

Suggest a Webflow CMS Collection structure for [content type]. Include the recommended fields, field types, relationships, and purpose of each field.

27. Define CMS Fields

What custom fields should this Webflow CMS Collection include to make the content easy to manage, filter, display, and scale?

28. Plan a Filtering System

Suggest a simple filtering and categorization system for a Webflow portfolio or blog. Explain which CMS fields should power the filters and how users should interact with them.

29. Check Responsive Design

Create a responsive Webflow launch checklist covering navigation, typography, spacing, images, CMS layouts, buttons, forms, interactions, and mobile usability.

30. Write Contextual Alt Text

Write descriptive and accessible alt text for these images based on their purpose and surrounding content: [image list and context]. Avoid keyword stuffing.

Client Communication Prompts

Clear communication keeps projects moving and makes technical information easier for clients to understand.

31. Write a Project Update

Turn these rough project notes into a clear and professional client update. Summarize completed work, current progress, pending items, and next steps.

32. Turn Feedback Into Action Items

Summarize this client feedback into 3 clear action items. Separate required changes from optional suggestions and prioritize the most important work.

33. Follow Up on a Proposal

Draft a polite follow-up message for a client who has not responded to our proposal. Keep it professional, concise, and helpful without sounding pushy.

34. Explain a Technical Term

Explain [technical term] in simple language for a non-technical client. Use one practical website example and explain why the concept matters.

35. Prepare for a Kickoff Call

Based on this project brief, create talking points and important questions for the kickoff call. Cover goals, audience, content, design, functionality, SEO, timeline, and success criteria.

Content Planning Prompts

Content planning becomes easier when topics are connected to audience needs and search intent.

36. Generate Blog Topics

Suggest 10 blog topics for a [industry] audience. Prioritize topics based on real customer problems, search intent, business relevance, and opportunities to demonstrate expertise.

37. Create a Blog Outline

Create a detailed outline for an article about [topic]. Use a clear H1, logical H2s and H3s, concise sections, useful examples, and questions readers are likely to ask.

38. Find Useful FAQ Questions

Suggest specific questions people are likely to search for about [topic]. Prioritize questions that can be answered clearly and directly.

39. Turn an Article Into a LinkedIn Post

Turn this article or outline into a concise LinkedIn post. Start with the main insight, explain the key takeaway, and end with a natural reason for readers to explore the full article.

40. Create a Content Calendar

Create a one-month content calendar for [industry/topic]. Include weekly themes, article topics, search intent, target audience, primary keyword, and the business goal of each piece.

Final Review Prompts

Before publishing a website or article, use these prompts to find unclear sections and improve the final experience.

41. Review Page Copy

Review this page copy for clarity, readability, grammar, structure, and flow. Identify anything confusing, repetitive, vague, or unnecessary and suggest specific improvements.

42. Check Brand Voice

Review this content against our brand voice: [describe brand voice]. Identify sentences that feel inconsistent and rewrite them to match the intended tone.

43. Find Confusing Sections

Review this page from a first-time visitor's perspective. List anything unclear, missing, repetitive, distracting, or difficult to understand.

44. Improve Conversion Potential

Suggest 3 practical ways to improve this page's conversion potential. Consider messaging, trust signals, CTA placement, page structure, friction, and user intent.

45. Improve FAQ Content

Review this FAQ section for clarity, natural language, completeness, and usefulness for search users and AI answer systems. Suggest questions or answers that should be added or improved.

Design Thinking Prompts

These prompts help explore better visual solutions without adding unnecessary complexity.

46. Communicate Trust Visually

What are 3 effective ways to communicate trust on a homepage? Consider testimonials, case studies, client logos, statistics, credentials, design hierarchy, and visual proof.

47. Design a Pricing Table

Suggest a clear pricing table layout with 3 tiers. Explain how to communicate the differences between plans, highlight the recommended option, and make comparison easy.

48. Create an Alternative Hero Section

Suggest 5 creative alternatives to a standard hero banner for a modern website. For each concept, explain the layout, content hierarchy, visual element, and user action.

49. Simplify a Multi-Step Form

Review this multi-step form and suggest ways to reduce friction while collecting the necessary information. Recommend which fields should be removed, combined, reordered, or made optional.

50. Make a Page Feel More Premium

Suggest ways to make this page feel more premium without adding clutter. Consider typography, whitespace, layout, imagery, content hierarchy, micro-interactions, consistency, and visual restraint.

Mistakes We Avoid

ChatGPT is useful, but only inside its limits. We never let it make these calls:

• Final UI decisions: Layout, spacing, and visual hierarchy come from trained designers who understand how people actually scan a page.
• Brand strategy: ChatGPT doesn't know a client's history, reputation, or long-term vision. That comes from real conversations with the client.
• Creative direction: AI tends to suggest safe, average ideas. Standout design comes from human taste and experience.
• Visual hierarchy: ChatGPT can describe hierarchy in words, but it can't see or judge a real layout the way a designer can.
• User testing: No AI tool can replace watching a real person struggle with a real interface.

If a task needs judgment, taste, or real client context, a human handles it. Every time.

Our Final Workflow

Here's the process in its simplest form:

1. Research: Understand the client, audience, and competitors.
2. ChatGPT: Draft sitemap, UX copy, and content structure.
3. Figma: Design the real layout, visuals, and interactions.
4. Webflow: Build the site with CMS and responsive structure.
5. SEO: Add metadata, schema, and internal linking.
6. Publish: Final human review, then launch.

AI supports every stage except the one that matters most: the actual design decisions.

Final Thoughts

ChatGPT helps us work faster, but it doesn't replace great design. We use it to speed up research, organize ideas, write first drafts, and improve SEO. Every important design decision still comes from our team.

The best websites combine AI with real experience, creative thinking, and a deep understanding of users. That's how we build websites that not only look great but also perform well.

Want to Learn More?

If you enjoyed this guide, check out these related articles:

• Best AI Web Design Tools in 2026: What We Use, What We Dropped & Why
  https://ideapeel.com/blog/best-ai-web-design-tools-in-2026
• Figma AI in Practice: Where It Speeds Us Up, Where It Still Needs a Human
  https://ideapeel.com/blog/figma-ai-in-practice
• AI Website Builders vs. Webflow: What You Actually Get
  https://ideapeel.com/blog/ai-website-builders-vs-webflow

You can also browse more web design tips on our blog:
https://ideapeel.com/blog

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