UI/UX Design for SaaS Products, Dashboards and Web Apps

We design the screens your customers use every day: dashboards, onboarding, settings, billing and core workflows. You get research-backed UX, high-fidelity UI in Figma and a design system your developers can build from, or we build it for you.

SaaS dashboard UI design example

Signs your product needs a UX redesign

Most SaaS products don't lose customers because of missing features. They lose them because the product is hard to use:

Trials that never turn into paying accounts
Confusing user onboarding flows
Outdated design systems
Support tickets for things users should find on their own
A focused UI/UX redesign fixes these without rebuilding your whole product.

How our SaaS UI/UX design process works

Four steps from your current product to a design your team can ship.

Discovery & Research

We review your current product, analytics and support issues, and talk to your team to find where users get stuck.

Wireframing & Prototyping

We map the key user flows and test them as low-fidelity wireframes and clickable prototypes before any visual polish.

UI Design & Systems

High-fidelity UI in Figma, built on a design system of reusable components so new features stay consistent.

Handoff or build

We hand over annotated files to your developers, or our team develops the redesigned product for you.

Each step is collaborative, with weekly check-ins and transparent progress.

SaaS UI/UX Design Pricing

Fixed prices based on scope. You get a written quote after a free scoping call.

Focused Sprint
One flow or a few key screens
Timeline
1-2 weeks
Investment
From $1,500
UX review, wireframes and UI for a single flow
Product UI Redesign
SaaS products that need a full UX/UI refresh
Timeline
3–5 weeks
Investment
From $3,000
Full UX + UI and a component library
Design + Build
Web apps, marketplaces and MVPs
Timeline
6–10 weeks
Investment
From $5,000
Product design plus development and launch

Why ideapeel?

User-Centric Approach
We design for your users first, ensuring seamless adoption.
Recent SaaS product work
Product UI and app projects for PaddockBook, Rygneco and CaNexo.
Collaborative Workflow
Weekly calls, shared Figma boards, open feedback loops.
Design and development together
The team that designs your UI can also build it, so nothing gets lost in handoff.
Founder-led
Shazzad scopes and oversees every project personally.
Built for adoption
We design for the tasks your customers do every day, so they adopt the product and keep using it.

Recent UI/UX projects

SaaS product UI redesign case study
PaddockBook: SaaS Product UI Redesign
Problem:
An existing SaaS product that needed a clearer, more modern interface
Solution:
Redesigned key screens and user flows in Figma
Delivered:
Product UI redesign ready for development
Web app UX design case study
ZipID: Website for an Identity-Compliance Company
Problem:
Complex compliance topics that were hard to explain
Solution:
Clear content hierarchy and a Webflow CMS for blog and press
Delivered:
New Webflow website for zipidapp.com
Marketplace app UI design case study
Rygneco: Product Design and Development
Problem:
A product that needed both design and a working build
Solution:
Product UI/UX design, then development by the same team
Delivered:
Designed and developed product

Comparison: Choosing the Right Path

Agency vs Freelancer

Freelancers cost less but usually cover only design or only code. A small agency like ideapeel covers UX, UI and development in one team, with one person accountable.

Design Sprint vs Full Project

Need a quick validation? Go for a sprint. Scaling your SaaS or redesigning a platform? Choose a full engagement.

Whatever your stage, we match the process to your business goals.
• Testimonials

What Our Clients Say

What founders and product teams say about working with us on their products and websites.

Client review
6+
Recent SaaS and technology clients, including PaddockBook, ZipID and CaNexo.

"The challenge I had with my team was how to strike the right balance across all digital platforms and that was resolved by IdeaPeel’s Precision & Clarity solution. It was interesting because they understood exactly what we were after and delivered -- a powerful, yet simple design and great performance which supported our expansion."

Emily Parker
Operations Lead

“IdeaPeel tends to integrate as smoothly as IdeaPeel’s Advanced Integration service which was a problem solver for us in streamlining processes”.

Sarah Mitchell
CTO

“Collaborating with the IdeaPeel team allowed us to completely evolve how we operate in the online space. Their design skills enhanced our corporate identity and that enabled our website to be intelligent and intuitive to our relevant market. We are elated with the results!”

John Cena
Creative Director

“IdeaPeel tends to integrate as smoothly as IdeaPeel’s Advanced Integration service which was a problem solver for us in streamlining processes”.

Silvi Ila
CTO

"I must say that working with the IdeaPeel marketing consultancy has been great. It was their branding strategies that aided in ensuring that we had an identity that aligns with the requirements and expectations of the company active environment. "We are much more cohesive and known than we have ever been."

Sony
Founder

“Quite honestly for us, the design talent in IdeaPeel was a revolution. For them, building a strong, effective marketing face for the company was simple – they mastered it and now the company stands out among its competitors.”

Reedi Galaxi
Marketing Manager

"The challenge I had with my team was how to strike the right balance across all digital platforms and that was resolved by IdeaPeel’s Precision & Clarity solution. It was interesting because they understood exactly what we were after and delivered -- a powerful, yet simple design and great performance which supported our expansion."

Rose Bilis
Operations Lead

“Collaborating with the IdeaPeel team allowed us to completely evolve how we operate in the online space. Their design skills enhanced our corporate identity and that enabled our website to be intelligent and intuitive to our relevant market. We are elated with the results!”

Liya Karter
Creative Director
Client feedback
What is included in your UI/UX design services?
How are UI and UX design different?
Do you provide UI/UX design for SaaS and B2B companies?
How long does a UI/UX design project take?
Do you also handle development after UI/UX design?
How much do your UI/UX design services cost?