Web App and SaaS Product Development

We design and develop custom web apps, marketplaces and SaaS products, from wireframes to launch. One team handles UX, UI and code, so what you approve in design is what ships. Recent work: the CaNexo marketplace and Rygneco.

Book a scoping call
SaaS and web app development by ideapeel
SaaS product development process

Why founders hire ideapeel to build their web app

Most app projects go wrong in the gap between design and development. We close that gap by designing and building with the same team, starting from the user flows your customers actually need.

You get a fixed scope and price up front, a clickable prototype before development starts, and a working product built on a modern TypeScript stack.

You work directly with the founder, Shazzad Shoikat, with weekly updates and a shared project board, from first call to launch.

How we design and build your web app

Three phases, each with a clear deliverable you approve before the next one starts.

01
Discovery and scope

We define your users, core features and integrations, then agree a fixed scope, timeline and price.

02
UX, UI and prototype

We design the user flows and interface, then give you a clickable prototype to test before any code is written.

03
Development and launch

We build, test and deploy the app, then hand over the code, documentation and access so your team owns everything.

Our Tech Stack

Frontend (Next.js)
Language: TypeScript
Framework: Next.js
Frontend Tools: React, Styled Components, TailwindCSS, etc.
UI Libraries: Material UI, Mantine, etc.
API Consumption: Axios or Fetch for making requests to the backend.
Backend (Nest.js)
Language: TypeScript
Framework: NestJS
ORM: Prisma, TypeORM, Entity Framework for working with databases.
Authentication: JWT, Passport.js, OAuth for secure access.
Middleware: Validation, logging, security, rate-limiting, etc.
Services: Business logic, email, file handling, etc.
Databases
Relational Databases:  MySQL, PostgreSQL (used with Prisma, TypeORM, or Entity Framework).
NoSQL Database: MongoDB (used with Mongoose).
Data modeling designed around your product's core workflows.
Database Management: Prisma for migrations, queries, and handling data relationships.
Cloud
AWS (Amazon Web Services):
Hosting, Storage (S3), Compute (EC2), Database (RDS), etc.
Hosting and other cloud-related services.
Containerization
Docker:
Used to containerize the application for consistent environments and easy deployment.
Infrastructure as Code (IAC)
Terraform:
Infrastructure management using Terraform to define and provision AWS or Azure resources.
CI/CD (Continuous Integration and Deployment)
CI/CD Tool: GitHub Actions
Automatically build, test, and deploy your application.

Web Apps and SaaS Products We Build

B2B SaaS (dashboards, portals, internal tools)

Dashboards, client portals and internal tools that help teams get work done without spreadsheets and workarounds.

Marketplaces and subscription platforms

Two-sided marketplaces and subscription products with accounts, listings, payments and admin, like the custom marketplace we designed and built for CaNexo.

MVPs for startups

A focused first version you can put in front of users and investors, built so it can grow without a rewrite.

SaaS product redesigns

A new UX and UI for an existing product, designed and rebuilt so users can find their way, like our redesign for PaddockBook.

Projects from $5,000

Every web app gets a fixed quote after a free scoping call. Most design-and-build projects take 6 to 10 weeks.

• Testimonials

What Our Clients Say

What founders and product teams say about working with us on their products and websites.

Client review
6+
Recent SaaS and technology clients, including PaddockBook, ZipID and CaNexo.

"The challenge I had with my team was how to strike the right balance across all digital platforms and that was resolved by IdeaPeel’s Precision & Clarity solution. It was interesting because they understood exactly what we were after and delivered -- a powerful, yet simple design and great performance which supported our expansion."

Emily Parker
Operations Lead

“IdeaPeel tends to integrate as smoothly as IdeaPeel’s Advanced Integration service which was a problem solver for us in streamlining processes”.

Sarah Mitchell
CTO

“Collaborating with the IdeaPeel team allowed us to completely evolve how we operate in the online space. Their design skills enhanced our corporate identity and that enabled our website to be intelligent and intuitive to our relevant market. We are elated with the results!”

John Cena
Creative Director

“IdeaPeel tends to integrate as smoothly as IdeaPeel’s Advanced Integration service which was a problem solver for us in streamlining processes”.

Silvi Ila
CTO

"I must say that working with the IdeaPeel marketing consultancy has been great. It was their branding strategies that aided in ensuring that we had an identity that aligns with the requirements and expectations of the company active environment. "We are much more cohesive and known than we have ever been."

Sony
Founder

“Quite honestly for us, the design talent in IdeaPeel was a revolution. For them, building a strong, effective marketing face for the company was simple – they mastered it and now the company stands out among its competitors.”

Reedi Galaxi
Marketing Manager

"The challenge I had with my team was how to strike the right balance across all digital platforms and that was resolved by IdeaPeel’s Precision & Clarity solution. It was interesting because they understood exactly what we were after and delivered -- a powerful, yet simple design and great performance which supported our expansion."

Rose Bilis
Operations Lead

“Collaborating with the IdeaPeel team allowed us to completely evolve how we operate in the online space. Their design skills enhanced our corporate identity and that enabled our website to be intelligent and intuitive to our relevant market. We are elated with the results!”

Liya Karter
Creative Director
Client feedback
•  contact us

Have a product or website to design? Tell us about it.

Shazzad Shoikat, founder of ideapeel
Shazzad Shoikat
Founder, ideapeel
+ 1 (470) 659 - 3317
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