— Transforming ZipID: A High-Impact Webflow Redesign for Identity Compliance
About the Project
ZipID is a U.S.-based identity verification platform that helps employers comply with Form I‑9 requirements quickly and securely. Their goal was to build trust with HR professionals and legal teams by clearly communicating the value of their biometric identity-matching and compliance-focused solutions.
Our role was to redesign and develop the full marketing website in Webflow — ensuring it was fast, accessible, responsive, and conversion-optimized. From homepage to blog and legal pages, we focused on aligning content structure, visuals, and page flow with ZipID’s mission and regulatory credibility.
Key Metrics That Reflect Our Impact
Following the launch of the redesigned ZipID marketing site, the platform saw measurable growth in trust signals, lead conversions, and user clarity. By streamlining the site’s UX, emphasizing security messaging, and optimizing performance through Webflow, the ZipID team reported higher engagement and onboarding efficiency.
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Revolutionize Your I‑9 Compliance with ZipID:
ZipID transforms the traditional, paper-heavy Form I‑9 process into a seamless, tech-enabled experience. Designed for modern employers, our platform automates compliance, reduces errors, and helps HR teams onboard new hires with confidence. Whether your team is fully remote or hybrid, ZipID makes it easy to complete I‑9s in minutes — no paperwork, no stress, just smart identity verification.
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Working Phases During This Project
We followed a structured approach: discovery, UX wireframing, high-fidelity UI design, and final Webflow development. The handoff included reusable components, CMS integration for the blog and press pages, and responsiveness across all breakpoints — ensuring a smooth experience for all users.
Users Faced
Prior to redesign, ZipID’s website lacked visual trust, had fragmented messaging, and suffered from inconsistent layouts. Users often struggled to understand the platform’s value quickly, which led to high bounce rates and low engagement from decision-makers.
We’ve Faced
Designing for a legal-tech and compliance-focused audience came with unique UX and visual communication demands:
- Making complex legal concepts simple to digest
- Communicating security and privacy without overwhelming users
- Structuring dense content into scannable sections
- Ensuring fast performance across all devices
- Building flexible CMS collections for blog and press use
scenario
The process began with Figma design sprints, followed by iterative reviews with ZipID stakeholders. Once approved, we developed the site in Webflow — using global styles, structured CMS, and page animations — and then performed live testing across all major devices and browsers before launch.
We’ve Provided
Our design and development solutions helped ZipID present themselves as a trusted authority in the I‑9 compliance space:
- Clean and modern UI aligned with industry tone
- Clear content hierarchy that guides users through legal information
- CTA-focused layouts that boost conversions
- Responsive design optimized for all screen sizes
- CMS-powered blog, press, and legal policy pages for scalable publishing
to Reality
What began as a static, outdated marketing site is now a dynamic, conversion-driven platform built entirely in Webflow. With improved messaging, seamless responsiveness, and scalable CMS capabilities, ZipID is now better positioned to build trust and convert high-stakes clients across industries.
Improved Retention Rate
by
70%
on Average
Revenue Increased by
55%
on Average
Even if you don’t hire us, you’ll walk away with a clear plan to convert traffic into clients.
👋 Meet Shazzad — Founder of ideapeel
I’ll personally walk you through what’s holding your site back, what to fix, and how to grow fast — even if you don’t hire us.
