Product Design

Spherule: AI Agent , SEO & Content

Client:

Amelia Brown

Industry:

AI & Marketing Technology

Duration:

3 Months

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Challenge

Spherule aimed to empower marketers with AI SEO tools, but the interface failed to convey its value, resulting in low engagement.

Users couldn’t easily find key integrated marketing tools.
Navigation lacked clear structure and hierarchy.
The content hub was cluttered and underutilized.
Product messaging wasn’t clear on first interaction.

Solution

We redesigned Spherule to make the AI-powered marketing experience intuitive and conversion-focused.

Revamped the hero section to highlight the AI Agent USP clearly.
Structured Top Categories (SEO Tools, Multi-Channel Oversight, Invoice & Billing, Data Privacy) for faster exploration.
Improved the Blog & Article Hub layout with better scanning, filters, and content hierarchy.
Unified visual structure, iconography, and micro-interactions to boost engagement.
Refined content tone and headings to match SaaS marketing standards.

Results (After 60 Days)

+32% increase in daily active users

+48% growth in mobile engagement

CSAT improved from 6.8 to 8.9

-27% decrease in churn rate

The Achievement

Clearer product positioning and improved user onboarding.
Higher interaction rates with core marketing tools.
Better content discoverability across the platform.
Stronger engagement with SEO + AI features.
Improved alignment between product UI and marketing goals.

“The platform ideapeel built truly captures our vision. The AI-powered structure makes it effortless for users to explore SEO tools, manage content, and get real-time insights. It’s clear, fast, and exactly what we needed to position Spherule as a powerful marketing solution.”

Amelia Brown

Co-Founder of Spherule

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