Product Design
Glamhaven: Real Estate SaaS MVP Design
Client:
Wilbur M. Rhoden
Industry:
Saas Real Estate
Duration:
3 Months
Live Preview
Challenge
Glamhaven’s dashboard faced low engagement and user frustration due to poor usability and design issues.
- New users struggled to understand key metrics.
- Daily active usage dropped by 14% over 6 months.
- Mobile engagement was below 20% of total traffic.
- Navigation was cluttered and inconsistent.
Solution
We redesigned the dashboard with a data-driven and user-focused approach.
- Ran usability tests with 12 target customers.
- Simplified navigation with icons and collapsible menus.
- Implemented dark mode and responsive layouts.
- Integrated quick action buttons to reduce clicks by 40%.
- Designed with a mobile-first mindset to drive adoption.
Results (After 60 Days)
+32% increase in daily active users
+48% growth in mobile engagement
CSAT improved from 6.8 to 8.9
-27% decrease in churn rate
The Achievement
- Boosted mobile engagement by 48% in 2 months.
- Daily active usage increased by 32%.
- Customer satisfaction score improved from 6.8 → 8.9.
- Churn rate dropped by 27%.
- Achieved higher engagement and retention across the platform.
“The redesign elevated our product to a new level. Customers now find it easier to use, engagement has grown, and mobile adoption is higher than ever.”
Wilbur M. Rhoden
CEO & Founder of Glamhaven
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