Branding
—GleamHaven: Warm homes elevate.
Client:
Emily Davis
Industry:
Real Estate
Duration:
2 Months
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Challenge
GleamHaven wanted a strong brand that shows comfort and elegance for modern homes.
- Needed to look warm, trustworthy, and stylish.
- Wanted a logo that fits both digital and physical spaces (apps, signage, buildings).
- Required a color system that reflects modern home living.
- Competitors often looked too plain or overly complex.
Solution
We designed a friendly yet premium brand identity that blends technology with home comfort.
- Built a logo mark showing both home and innovation.
- Created a purple-driven color palette symbolizing warmth and elegance.
- Designed clear brand visuals for websites, apps, and outdoor displays.
- Focused on easy readability and strong visual appeal.
Results (After 60 Days)
+10% increase in daily active users
+14% growth in mobile engagement
CSAT improved from 6.8 to 8.9
-5% decrease in churn rate
The Achievement
- A unique and memorable identity for a home-focused SaaS.
- A color system that connects emotion (warmth) with trust (stability).
- Scalable logo usable across apps, websites, and real-world spaces.
- Stronger customer connection through modern and human-centered design.
- Positioned GleamHaven as a brand that blends lifestyle with technology.
“The new brand identity perfectly captures who we are — modern, warm, and elegant. It helps us connect with families and stand out in the market.”
Emily Davis
Brand Manager at GleamHaven
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