Branding

MoneyGrid: Trusted Financial Systems

Client:

Daniel Wright

Industry:

Fintech

Duration:

2 Months

Challenge

MoneyGrid wanted to create a fintech brand that builds trust and structure in financial services.

Needed a logo that works across apps, websites, and real-world spaces.
Wanted a design that feels safe but also modern and innovative.
Competitors often lacked clear brand identity.
Required strong visuals that highlight growth and stability.

Solution

We developed a bold fintech identity that combines simplicity with reliability.

Designed a strong symbol mark that is clean and memorable.
Built a color system using Cotocan Blue and Lavender for trust and clarity.
Created scalable assets for app icons, digital dashboards, and marketing.
Focused on structured layouts to reflect clarity and control in finance.

Results (After 60 Days)

+12% increase in daily active users

+33% growth in mobile engagement

CSAT improved from 4.8 to 5.7

-23% decrease in churn rate

The Achievement

Delivered a fintech-ready identity that inspires customer confidence.
Clear, structured visuals that communicate trust and innovation.
Easy-to-use brand system across apps, ads, and outdoor campaigns.
Stronger market positioning in the U.S. financial sector.
Improved customer engagement with a modern, human-centered look.

“The new brand identity gave us a strong, trustworthy image. It makes our platform easier to promote and helps users feel safe with their money.”

Daniel Wright

Co-Founder of MoneyGrid

Want results like this?

Book Your Free Discovery Call