Branding
— Innovation at the Core of SaaS
Client:
James Carter
Industry:
Fintech
Duration:
2 month
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Challenge
InnovoCore wanted to build a brand identity that highlights innovation and trust in the SaaS industry.
- Needed a logo that feels modern and memorable.
- Wanted to show “innovation” clearly through visuals.
- Competitors had very similar looking brand styles.
- Required a color system that works across web and social platforms.
Solution
We created a strong and flexible identity system to show InnovoCore as a future-ready SaaS leader.
- Designed a logo combining the letter C with an innovation symbol.
- Built a color palette using purple and gradient tones to show creativity and trust.
- Developed visuals that work across app screens, websites, and social media.
- Balanced simplicity with modern design for wider brand use.
Results (After 60 Days)
The Achievement
- A bold and recognizable logo with clear meaning.
- A modern color palette that fits SaaS and tech brands.
- Stronger brand identity that stands out in a competitive market.
- Easy-to-use system across digital, print, and product visuals.
- Positioned InnovoCore as an innovative and reliable SaaS company.
“The new branding makes us look confident and different from competitors. The design shows innovation while still being simple for our users.”
James Carter
CEO of InnovoCore
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