Branding
— HealthSphere: Holistic Wellness
Client:
Dr. Laura Mitchell
Industry:
Healthcare
Duration:
2 Months
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Challenge
HealthSphere wanted a brand that shows trust, care, and balance for a wellness-focused SaaS platform.
- Needed a logo that works in both digital and physical spaces.
- Wanted to show holistic wellness in a modern way.
- Competitors lacked clear and calming branding.
- Required a system that connects with patients and professionals.
Solution
We designed a calm, clean, and human-centered identity that speaks wellness.
- Built a logo mark symbolizing balance and unity.
- Used a blue color palette for trust, calmness, and clarity.
- Designed brand visuals for apps, social media, and outdoor campaigns.
- Created a scalable design system that works across all touchpoints.
Results (After 60 Days)
+35% increase in daily active users
+14% growth in mobile engagement
CSAT improved from 6.1 to 6.6
-17% decrease in churn rate
The Achievement
- A recognizable brand identity that reflects wellness and care.
- A color system that builds trust and peace of mind.
- Improved user connection through simple, clear communication.
- A flexible system that adapts across apps, web, and physical signage.
- Stronger positioning as a modern healthcare SaaS leader.
“This identity truly reflects our mission — caring for people with clarity and trust. It helps us stand out in healthcare and connect better with our patients.”
Dr. Laura Mitchell
Founder of HealthSphere
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