Branding

— FinPulse: Real-time Financial Insights

Client:

Michael Roberts

Industry:

Fintech

Duration:

2 Months

Challenge

FinPulse needed a brand that shows real-time insights and trust for financial users.

Wanted a logo that reflects both data and growth.
Needed a modern yet professional look to stand out.
Competitors lacked clarity in their brand visuals.
Required strong colors and designs that feel secure and reliable.

Solution

We designed a data-driven and future-focused identity for FinPulse.

Built a bold “F” logo symbolizing finance and flow of data.
Created a cyan and teal palette for clarity and trust.
Designed adaptable assets for web, apps, and dashboards.
Focused on clear, user-friendly branding across all touchpoints.

Results (After 60 Days)

+22% increase in daily active users

+32% growth in mobile engagement

CSAT improved from 6.2 to 7.5

-12% decrease in churn rate

The Achievement

A recognizable fintech identity that inspires trust.
Clear and structured brand visuals across platforms.
Strengthened user confidence through secure, modern design.
Flexible design system that scales with apps and marketing.
Positioned FinPulse as a leader in real-time financial insights.

“Our new identity highlights innovation and trust. Customers see us as modern and reliable, which supports our growth in the fintech space.”

Michael Roberts

CEO of FinPulse

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