Branding
—DrivePeak: Performance with Trust
Client:
Mark Rolls
Industry:
Automotive
Duration:
2 Months
Live Preview
Challenge
DrivePeak wanted a bold brand identity to stand out in the automotive SaaS market while showing performance and trust.
- Needed a dynamic logo that reflects speed and reliability.
- Wanted strong colors that represent power and energy.
- Competitors often looked outdated and less engaging.
- Required scalable branding for both digital and outdoor campaigns.
Solution
We designed a high-impact identity system built on performance and innovation.
- Created a “D” mark symbolizing motion and road flow.
- Used a neon green and dark palette to show energy and trust.
- Developed versatile assets for business cards, ads, and events.
- Designed brand visuals that feel modern, sleek, and powerful.
Results (After 60 Days)
+17% increase in daily active users
+14% growth in mobile engagement
CSAT improved from 1.8 to 4.3
-5% decrease in churn rate
The Achievement
- A recognizable automotive SaaS identity.
- Stronger brand presence across outdoor and digital spaces.
- Colors and logo that connect with both speed and safety.
- Clear scalability for future marketing campaigns.
- Positioned DrivePeak as a reliable and modern automotive partner.
“The new branding gave DrivePeak the bold image we needed. It shows performance, trust, and energy — exactly what our customers expect.”
Mark Rolls
Manager at DrivePeak
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